William Hill Promo Code UK – New Customer Bonus – August 2026

Last Updated: Jul 31 | 2026 | 06:56 PM

William Hill is among the oldest bookies in the industry, but that hasn’t stopped them keeping up with the esports boom! And to make things even better the William Hill Sign-up bonus is one of the top reward available to UK punters! The rewards are enough to give your CS2 betting budget a nice buff. You can bag the loot using the link below!

Established Bookmaker!

William Hill
Get £30 in free bets when you deposit £10+ & bet £10
  • Selection Of CS2 Betting Markets
  • Excellent Reputation
18+. Play Safe. Online only. Ends 31.12.26. New UK customers only, registering with promo code R30. Make your first deposit of £10+, then place a £10 single bet from main balance at odds of 1/2+ on any sports market (excluding Virtuals). Get £30 in Free Bets (3x£10) after settlement. Free Bets valid on any sports market excl. Virtuals, expire in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Full T&Cs apply. gambleaware.org #ad Visit site

As we already mentioned, William Hill is one of the most well-established names in betting. We took a thorough look at the betting site and the esports betting coverage it offers. Read on to get the info you need to know before opening an account and find out where William Hill sits among the best esports bookmakers in the UK.

William Hill UK Sign-Up Offer New Customer Bonus
William Hill Sign-Up Bonus – August 2026

William Hill Sign-Up Bonus Breakdown – What You Get!

Let’s start our report by giving you more info on the excellent new customer bonus that William Hill offers. We’ll break down exactly what you need to do, plus the loot you’ll get in return!

William Hill Promo: Get £30 in free bets when you deposit £10+ & bet £10*

  • What You Need To Do: Use one of our links to open William Hill and complete the sign-up form. Make your first deposit of £10 or more, then place a £10 single sports bet at odds of 1/2 or higher,
  • What You Get: You’ll get 3 £10 free bets after your first bet settles.
  • William Hill Free Bet Details: Free bets are valid on any sports market excluding Virtuals. They expire in 7 days and are non-withdrawable. You have to use each £10 free bet in full. Further T&Cs apply.

*18+. Play Safe. Online only. Ends 31.12.26. New UK customers only, registering with promo code R30. Make your first deposit of £10+, then place a £10 single bet from main balance at odds of 1/2+ on any sports market (excluding Virtuals). Get £30 in Free Bets (3x£10) after settlement. Free Bets valid on any sports market excl. Virtuals, expire in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Full T&Cs apply.

Please Note: As with all betting site offers, the William Hill sign-up offer is subject to extended terms and conditions. Make sure you read and fully understand these terms before you decide to sign up.

How To Claim The William Hill New Customer Offer – Sign-Up Guide

You’ll need to open an account to claim the available William Hill new customer bonus and start betting on CS2. The good news is that the process is quick and easy.

Most CS2 fans will find the account registration very simple. However, here’s a quick step-by-step guide to registering with William Hill in case you’re an esports betting site rookie.

1. Use One of our HLTV links to open the William Hill site.

2. Click the ‘Join Now’ button on the landing page to start the process.

3. Enter your name, date of birth, email and mobile phone number.

4. Choose a secure username and password for your new William Hill account.

5. Next, select a security question and answer from the drop-down menu.

6. Agree to the terms and conditions.

7. Confirm your William Hill registration.

8. Complete the ‘Account Verification’ process.

9. Once you’ve logged in, deposit £10+ into your new account.

10. Place a £10 bet that meets the William Hill bonus requirements to bag your loot!

William Hill Sign-Up - Claim The William Hill Promo
William Hill Sign-Up – Screenshot 31/07/26

William Hill vs bet365 – Our Bookmaker Of The Month – August 2026

Both bookmakers lead with the same headline offer, bet £10 and get £30 in free bets, but the offers aren’t identical. bet365 requires a lower minimum deposit at £5, but you also don’t get the full free bet bonus if you deposit less than £10. William Hill also rewards loyalty, delivering extra value with an outstanding range of betting offers for its existing customers.

When it comes to esports betting, William Hill covers the basics. Expect to see odds for big CS2, LoL and Dota events. The site will also live betting odds for all these. bet365 does deliver more comprehensive esports support, covering more titles and offering more betting market variety. The absence of esports streaming is a drawback when compared to bet365.

FeatureWilliam Hillbet365
Promo offerBet £10 & get £30 in free bets – Paid as free bets.Bet £10 & get £30 in free bets – Paid as Bet Credits.
Bonus/promo codeNo code neededHLTV365
Min. deposit£10£5
Min. qualifying bet£10 at odds of 1/2 (1.5)+£10 at odds of 1/5+
CS2 CoverageGood — Standard markets (match odds, handicap, over/under). Outright betting available. Lacks special bet types.Elite — ESL, BLAST Premier + regional events. Wide range of special markets (First Kill, First to Five Rounds)/
Esports BettingCS2, CoD, Dota 2, LoL, StarCraft 2, Valorant (6 titles)CS2, CoD, Dota 2, EAFC, LoL, Honour of Kings, NBA 2K, Overwatch, Rainbow 6, StarCraft, Valorant (11 titles)
CS2 Live Betting?Good selection, real-time odds for all pre-match CS2 events.Extensive in-play markets, frequently updated odds.
Esports Live Betting?No CS2 or esports live streamingCS2, CoD, Dota 2, LoL, Valorant, Overwatch, EAFC. Video Wall lets you watch multiple streams
Sports Live Betting?More basic. Full horse racing coverage.Football, NBA, NFL, UK & Irish horse racing, darts.

Established Bookmaker!

William Hill
Get £30 in free bets when you deposit £10+ & bet £10
  • Selection Of CS2 Betting Markets
  • Excellent Reputation
18+. Play Safe. Online only. Ends 31.12.26. New UK customers only, registering with promo code R30. Make your first deposit of £10+, then place a £10 single bet from main balance at odds of 1/2+ on any sports market (excluding Virtuals). Get £30 in Free Bets (3x£10) after settlement. Free Bets valid on any sports market excl. Virtuals, expire in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Full T&Cs apply. gambleaware.org #ad Visit site

William Hill CS2 Betting Options

The William Hill CS2 betting options are very impressive, especially considering the bookmaker’s traditional approach in the past. CS2 fans can bet on a wide range of competitive events and tournaments on the professional esports calendar.

The CS2 betting options on offer for each match are excellent. William Hill provides all the most common CS2 betting markets, but the site lacks a proper selection of CS2 special bets.

The site does provide CS2 outright betting odds for most events, providing another way to wager on the action. Overall, if CS2 is all you’re interested in wagering on, William Hill definitely provides all the basics you need.

William Hill Esports Betting Example CS2 Gambling Odds Coverage
William Hill CS2 Events – Screenshot 31/07/26

William Hill Esports – Odds & Coverage

We always take a look at the wider esports betting coverage at each site. In our opinion, William Hill provides a fairly standard esports betting offering. The coverage will meet the needs of most esports fans.

William Hill users can bet on top esports titles like League of Legends and Valorant. However, some popular titles are missing from the site’s esports coverage. William Hill offers a wide range of betting markets and comprehensive event coverage for the esports games featured on the site.

As mentioned above, the competitive gaming betting coverage at William Hill is relatively standard, so it may fall short of what some seasoned esports betting veterans may require. The table below lists all the esports we could wager on during our William Hill review.

Esports TitleCategoryLive Betting?
Call of DutyFPS✅
CS2FPS✅
Dota 2Battle Arena✅
League of LegendsBattle Arena✅
StarCraft 2RT Strategy✅
ValorantFPS✅

William Hill CS2 Live Betting

CS2 live odds provide multiple excellent opportunities to find a winning bet, and William Hill provides a big selection of them for every CS2 match on-site. As an esports focused user, the CS2 live betting options at William Hill are a massive plus point for the site.

During our review, William Hill consistently provided live odds for CS2 action you could bet on pre-match. The CS2 live odds at William Hill change quickly but always accurately reflect the action in real-time.

The variety of live betting markets available during each CS2 match is another considerable positive. William Hill’s simple site design actually suits live betting as it’s very clear and uncomplicated. The impressive live betting coverage is also available for other esports and traditional sports, such as football and horse racing.

William Hill Live Betting Example CS2 Gambling Odds Coverage
William Hill ‘In-Play’ CS2 Odds – Screenshot 31/07/26

Established Bookmaker!

William Hill
Get £30 in free bets when you deposit £10+ & bet £10
  • Selection Of CS2 Betting Markets
  • Excellent Reputation
18+. Play Safe. Online only. Ends 31.12.26. New UK customers only, registering with promo code R30. Make your first deposit of £10+, then place a £10 single bet from main balance at odds of 1/2+ on any sports market (excluding Virtuals). Get £30 in Free Bets (3x£10) after settlement. Free Bets valid on any sports market excl. Virtuals, expire in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Full T&Cs apply. gambleaware.org #ad Visit site

William Hill App & Mobile Betting

Mobile betting is a crucial component of modern-day betting sites. William Hill provides excellent mobile betting options, allowing you to explore the site’s CS2 betting markets wherever you are.

The mobile site is decent but can feel a little dated. It’s perfectly usable, but we recommend downloading the William Hill app for an upgraded mobile betting experience. It’s truly one of the better esports betting apps available to UK punters. Whether you have an iOS or Android device, you can download the app and bet on the go.

The expertly designed app makes accessing the esports odds you want effortless. It provides access to all the tools that make the desktop site so easy to use. The William Hill app offers a truly fully fleshed-out CS2 betting experience right in the palm of your hand. 

William Hill App Mobile Betting Sites
William Hill Mobile Site – Screenshot 31/07/26

William Hill Customer Service Tools

Customer service tools aren’t something people think about until they need them. We always check out the methods each site provides for customers to get in touch when they have a problem. As you’d expect from such an established bookmaker, contacting William Hill customer service is simple

You can speak to an agent via the outstanding William Hill Live Chat tool. Just log in, and you can start a chat via the ‘Help and Feedback’ drop-down in the site header. We spoke to multiple people from the William Hill customer service team, and all our interactions were positive.

The customer service agents we spoke to were always very helpful and extremely polite. We always received a quick response to our initial problems, but it took a little while for them to answer our more niche esports-related questions.

The lack of alternative contact methods is a downside, but the foolproof live chat tool means most William Hill users will be able to get any problem fixed rapidly. The site’s comprehensive ‘Help’ page also provides a lot of helpful info.

Established Bookmaker!

William Hill
Get £30 in free bets when you deposit £10+ & bet £10
  • Selection Of CS2 Betting Markets
  • Excellent Reputation
18+. Play Safe. Online only. Ends 31.12.26. New UK customers only, registering with promo code R30. Make your first deposit of £10+, then place a £10 single bet from main balance at odds of 1/2+ on any sports market (excluding Virtuals). Get £30 in Free Bets (3x£10) after settlement. Free Bets valid on any sports market excl. Virtuals, expire in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Full T&Cs apply. gambleaware.org #ad Visit site

William Hill UK Payment Options

Payment options are one of the biggest factors that affect how you interact with an online bookie. As you’d expect from such an established name, William Hill offers a wide range of banking options. The tables below list the most popular William Hill payment methods available during our review, along with key details for each.

William Hill Deposits – Methods & Minimums

MethodMin DepositMax DepositProcessing Time
Visa Debit£5.00£99,000Instant
Mastercard Debit£5.00£99,000Instant
PayPal£10.00£5,500Instant
Apple Pay£5.00£99,000Instant
Skrill£10.00£80,000Instant
Neteller£10.00£25,000Instant
Paysafecard£10.00£200Instant
Fast Bank Transfer£10.00£10,0001 – 5 Working Days

William Hill Withdrawals – Times & Minimums

MethodMin WithdrawalMax WithdrawalWithdrawal Time
Visa Direct (Fast Funds)£5.00£33,000Under 4 Hours
Mastercard Debit£5.00£33,0001 – 3 Working Days
PayPal£10.00£5,500Within 24 Hours
Apple Pay£10.00£5,500Within 24 Hours
Skrill£5.00£80,000Within 24 Hours
Neteller£5.00£30,000Within 24 Hours
Bank Transfer£25.00£100,0003 – 5 Working Days
WH Plus (Cash In-Shop)£5.00£2,500 (Weekly)Immediate

The info above was correct during our review, but William Hill can always change the payment options it supports. Open your William Hill wallet to get the latest payment info.

William Hill Safer Gambling Tools

It’s essential to maintain a responsible approach to gambling whenever you’re betting online. William Hill provides several responsible gambling tools, which users can access via the ‘Safer Gambling Hun’ page linked in the footer. We’ll run you through these to help you identify the tools that are most relevant for you.

  • Deposit Limits – You can set daily, weekly, or monthly deposit limits at William Hill. This tool is an effective way to control your spending.
  • Gaming Time Reminders – You can set reminders to appear after a specified amount of time has elapsed since logging into your William Hill account. These reminders prompt you to reflect and consider whether you should take a break.
  • Time Out – This tool blocks access to your William Hill account for a set time. If you feel you’re spending too much, starting a ‘Time Out’ is a good way to take a breather.
  • Self Exclusion – A more permanent version of the ‘Time Out’ tool. It will completely block access to your William account for a more extended period. Please think carefully before utilising this tool, as it cannot be reversed.

To learn more about our commitment to promoting responsible gambling, please check out our Responsible Gambling Statement.

Established Bookmaker!

William Hill
Get £30 in free bets when you deposit £10+ & bet £10
  • Selection Of CS2 Betting Markets
  • Excellent Reputation
18+. Play Safe. Online only. Ends 31.12.26. New UK customers only, registering with promo code R30. Make your first deposit of £10+, then place a £10 single bet from main balance at odds of 1/2+ on any sports market (excluding Virtuals). Get £30 in Free Bets (3x£10) after settlement. Free Bets valid on any sports market excl. Virtuals, expire in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Full T&Cs apply. gambleaware.org #ad Visit site

Is William Hill A Good CS2 Betting Site?

As you’d expect from a platform with almost a century of bookmaking pedigree, William Hill UK is a heavyweight betting site that delivers on multiple fronts. It seamlessly bridges traditional sports betting with modern gambling trends. The platform’s outstanding welcome bonus provides enough reason alone to open an account.

Beyond the early loot, William Hill boasts phenomenal sports betting coverage and solid esports coverage too! It also has a user-friendly mobile app on both iOS and Android, which is noticeably sleeker than its slightly dated mobile browser site. Regular promos like odds boosts, free bets and free-to-play games provide punters with a highly rewarding environment to place their CS2 and esports bets.

However, even an established site like William Hill has a few blind spots. The most glaring weakness for modern bettors is the complete lack of live streaming for esports, meaning you can’t actually watch the matches unfold directly on the platform while tracking your wagers. Additionally, its esports coverage, while decent, isn’t as comprehensive as rival UK bookmakers like bet365. It completely lacks the deep betting market variety that hardcore competitive gaming fans will be looking for.

William Hill functions as a highly capable hub for CS2 and esports betting. It covers all the core fundamentals. It offers Match Winner, Handicaps, Over/Unders, and Outright markets for big events across CS2, Dota 2, and LoL. Where it truly shines is its elite live betting feature, providing incredibly fast and accurate in-play odds for all its events. While it might not satisfy sharp bettors hunting for hyper-specific CS2 special bets, it delivers more than enough solid baseline coverage for the majority of CS2 bettors.

TL;DR – William Hill UK delivers a highly trusted online betting experience highlighted by an elite mobile app, fast live odds, and a generous sign-up bonus. However, its shallow esports coverage makes it better suited for CS2 betting rookies, rather than esports gambling vets!

Please Note: This William Hill review is based on the author’s opinion and experience. It does not necessarily align with that of HLTV or all of its employees. Practice responsible gambling. T&Cs apply. You must be 18+ to play.

Other CS2 Bookmakers

We’ve reviewed all the top esports betting sites to see how well each of them caters to CS2 fans. We inspect each of them in-depth, examining several critical aspects. You can see our rankings of the top CS2 betting sites below.

Verified at 15. aug. 2026

GB flag

Valid in GB

TOP CHOICE!

Has the best features!

1
Betway
Review
Bet £10 Get £40 in Free Bets Claim Offer
  • Excellent Esports Betting Options
  • Top Quality Sign-up Offer
*New customers only. Place a min £10 pre-event bet at min odds of 2.0. £40 worth of Free Bet Tokens awarded on bet settlement. 4 x £10 each with betting restrictions. 7 day expiry. Debit Card deposits only (exclusions apply). 18+ GambleAware.org. Bet The Responsible Way Full Terms apply Visit site
2
Betano
Review
Get £30 in Free Bets When you Bet £10 Claim Offer
  • Flawless Mobile Betting Experience
  • Great Odds & Margins
18+ New Customers. Opt in, deposit and bet £10 on any football (odds 1/1+) within 3 days of sign up. Get 3x£10 Free Bets for set football markets. Bonuses expire in 14 days. T&Cs Apply. GambleAware.org. Please gamble responsibly. Visit site
3
bet365
Review
Bet £10 & Get £30 in Free Bets for new customers at bet365. Claim Offer
  • Valuable Sign-Up Offer
  • Fantastic CS2 Betting Coverage
18+. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. Registration required. Visit site
4
Unibet
Review
Bet £20 Get £40 in Free Bets Claim Offer
  • CS2 Stats For Each Match
  • CS2 Twitch Streams On Site
18+| GambleAware.org. New GB customers only. Opt in, deposit and Bet £20+ on sports at min odds of 2.0+ (1/1) for £40 in Free Bets within 7 days of registration. Debit cards or instant bank transfers only. Free bets expire within 7 days of issue. Geographical restrictions and T&C’s apply. #AD Visit site
5
Betfred
£50 IN FREE BETS, WHEN YOU BET £10 Claim Offer
  • Excellent Sign-Up Offer
  • Beginner Friendly Site Design
18+. New customers only. Register, deposit with a Debit Card, and place a first bet of £10+ at Evens (2.0)+ on Sports, to be settled within 7 days, to get £30 in Sports Free Bets and £20 in Acca Free Bets within 24 hours of settlement. 7-day expiry. Eligibility & payment exclusions apply. Full T&Cs apply. GambleAware.org #AD Visit site
6
William Hill
Review
Get £30 in free bets when you deposit £10+ & bet £10 Claim Offer
  • Selection Of CS2 Betting Markets
  • Excellent Reputation
18+. Play Safe. Online only. Ends 31.12.26. New UK customers only, registering with promo code R30. Make your first deposit of £10+, then place a £10 single bet from main balance at odds of 1/2+ on any sports market (excluding Virtuals). Get £30 in Free Bets (3x£10) after settlement. Free Bets valid on any sports market excl. Virtuals, expire in 7 days, non-withdrawable and must be used in full (£10 each). Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card excluded. One per customer. Full T&Cs apply. gambleaware.org #ad Visit site
7
10bet
Review
100% up to £50 on first deposit Claim Offer
  • Extensive Esports Betting Options
  • Sleek & Intuitive Site Design
New players. Choose bonus at signup. Wager bonus 10x. Deposit used 1st. Any withdrawals void bonus. Valid 30 days. Odds, bet & payment limits. T&Cs apply. 18+. Visit site

William Hill Promo Code UK & CS2 Betting FAQs

Is William Hill a good bookmaker for CS2 betting?

William Hill has a good selection of CS2 betting options. The event coverage is pretty good, but the variety of CS2 betting markets on offer isn’t the biggest. Overall, the William Hill CS2 betting coverage provides enough options for most esports fans.

What CS2 betting markets does William Hill offer?

It depends on the CS2 event, but William Hill usually offers the standard CS2 betting markets you’d expect. You’ll see Match odds, Handicaps and a couple of Over/Under for each CS2 match. William Hill also offers outright betting, allowing you to add some spice to every clash of a CS2 tournament.

Does William Hill offer CS2 live betting?

Yes, William Hill does have CS2 live betting odds. Just take a look at the live events markets on the esports page to see the latest Counter-Strike live odds.

Which CS2 events can you bet on at William Hill?

William Hill offers a diverse selection of betting markets for all the most popular tournaments and leagues, as well as numerous smaller regional CS2 events.

What other esports can you bet on at William Hill?

William Hill provides decent esports betting coverage for several of the biggest competitive titles. You can bet on Valorant, StarCraft, League of Legends and more.

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